Zlatarnice Karat
INDUSTRY: Jewelry retail
Partnership
Zlatarnice Karat is one of Croatia’s established jewelry brands, known for timeless pieces and a trusted tradition. Our collaboration began with a clear goal: to shift from awareness-driven campaigns to a performance-first strategy and maximize online revenue.
Solution
We redesigned the digital advertising approach by focusing exclusively on conversions and purchase-driven campaigns:
- Meta Ads – transitioned from traffic and reach to conversion and catalog sales campaigns
- Google Ads – shut down awareness campaigns and focused on high-intent search campaigns
- Keyword strategy – separated brand vs. non-brand keywords, upgraded converting ones to phrase and exact match, and improved ad rank & quality score
- Ad copy upgrade – ensured maximum relevance across all ads to boost click-through and conversion rates
Results YoY
Overall
+29.6%
more transactions
+26.8%
higher total revenue
Google Ads
+141.4%
more transactions
+105.9%
higher revenue
Meta Ads
+38.1%
more transactions
+30.1%
higher revenue
“I have been collaborating with Blueprint agency for an extended period of time. They manage my Google and Meta advertising campaigns with a high level of expertise, professionalism, and consistency. Their team is proactive in monitoring performance, providing clear insights, and recommending strategic improvements that deliver measurable results. Working with Blueprint gives me confidence that my digital advertising is handled with precision and care. I highly recommend them as a reliable and knowledgeable partner.”
— Rene Krasnić
Next Steps
We will continue optimizing campaigns with the same business objective of maximizing transactions and revenue. In the upcoming period, we will gradually expand the mix by introducing influencer collaborations and SEO, further strengthening both visibility and sales performance.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
