Urocentar
INDUSTRY: Health
Accelerating Patient Growth Through Performance Marketing & SEO
Urocentar is Croatia’s leading private urology clinic, recognised for more than 30 years of specialist expertise in diagnostics, minimally invasive procedures and urological surgery. As competition within private healthcare intensified, the clinic sought a scalable digital growth strategy capable of increasing patient acquisition while maintaining exceptional profitability.
The Challenge
Private healthcare has become increasingly competitive, particularly within highly specialised medical fields.
While Urocentar had an outstanding clinical reputation, digital growth was becoming more difficult as acquisition costs continued to rise and organic visibility became increasingly important.
The key objectives were:
- Increase qualified patient acquisition
- Improve profitability of paid advertising
- Strengthen organic visibility for high-intent searches
- Reduce dependency on paid acquisition over time
- Build a scalable digital growth model
Our Approach
Blueprint developed an integrated strategy combining Performance Marketing and SEO into one continuous acquisition engine.
Rather than treating paid and organic traffic separately, both channels worked together to maximise visibility throughout the patient’s decision-making journey
Performance Marketing
Google Ads campaigns were completely restructured around patient intent and medical services.
Continuous optimisation focused on:
- campaign restructuring
- keyword optimisation
- bidding strategy improvements
- landing page optimisation
- conversion rate optimisation
- ongoing budget optimisation
Every campaign was managed with one objective:
Generate the highest possible number of qualified patient enquiries at the lowest sustainable acquisition cost.
SEO Strategy
Alongside paid advertising, a comprehensive SEO programme was introduced to build long-term growth.
The strategy included:
- Technical SEO optimisation
- Service page optimisation
- Medical content development
- Internal linking improvements
- Off-site authority building
- Continuous keyword expansion
The objective was to steadily increase organic patient acquisition while reducing long-term dependence on advertising investment.
Results After 12 Months
The combined Performance Marketing and SEO strategy delivered significant improvements across every major acquisition metric.
Performance Marketing
1.25 €
Cost per Lead
1,300
Google Ads conversions
30%
reduction in advertising spend
43%
lower Cost per Acquisition
287%
increase in conversions
78%
higher Click Through Rate
SEO Performance
- 61% increase in organic website traffic
- 47% increase in non-branded organic visibility
- 36% increase in organic patient enquiries
- Top rankings achieved across multiple high-intent urology searches
Overall Digital Growth
- 80,000 unique website visitors
- 51% increase in qualified patient enquiries
- 34% lower dependency on paid acquisition
“For anyone aspiring for growth and progress, we recommend Blueprint.”
Marija Krištović
Digital marketing specialist
Outcome
Within just twelve months, Urocentar established a predictable and scalable patient acquisition model powered by the combined strength of Performance Marketing and SEO.
Paid advertising continued to generate immediate patient demand, while organic search steadily became a larger contributor to overall acquisition, reducing long-term dependence on advertising spend and improving marketing efficiency.
The result was a sustainable growth engine capable of supporting continued business expansion while maintaining exceptional acquisition profitability.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
