Tvornica Snova
INDUSTRY:
E-Commerce
Baby & Toys Industry
SERVICES: Customer Journey Marketing
Above & beyond: Collaborating to architect a Customer Journey Marketing strategy that optimizes spend and scales the Tvornica Snova brand.
When Blueprint. thinks of untapped potential, our client Tvornica Snova comes to mind, Tvornica Snova is a Croatian innovator specializing in personalized children’s books. With big dreams and aspirations, they entrusted us to scale their brand both domestically and internationally.
The Goal
Tvornica Snova wanted to scale its brand while maintaining profit margins and CPA targets.
The Challenge
Restructuring Google and Facebook campaigns to create scalable, realistic goals required a blend of emotion-driven creativity and rigorous number-crunching. With an in-house team dedicated to the brand’s essence, we navigated the critical Black Friday test and started expanding into the Polish and Serbian markets.
It was about more than just numbers–it was about smiles on children’s faces and closer family bonds over beloved stories.
The Solution
Blueprint. took a precision-driven strategy for this heartfelt brand. Our strategy included:
→ Restructuring Campaigns: Using Blueprint’s best practices, we overhauled Google and Facebook campaigns, reducing CPAs and enhancing ROAS.
→ Creative Education: Emphasizing the creative aspect and aligning with Facebook’s standards, we cultivated a rich emotional resonance within the brand with each artistic element.
→ Landing Page Optimization: Minor UX changes led to substantial performance increases, setting the stage for more growth.
→ Content & Community Engagement: We fostered brand ambassadors and amplified customer satisfaction to encourage deeper involvement in content marketing and community management.
Each of our actions was meticulously planned and data-backed, but it was Tvornica Snova’s love for children that breathed life into this successful campaign.
+28%
Increase YoY Revenue
350%
ROAS
-26%
CPA
2754%
GOOGLE ROAS
+335%
The Outcome
Tvornica Snova’s digital transformation led to:
→ Increase YoY Revenue by 28%
→ Increase YoY ROAS to 350% (25% increase)
→ Decrease YoY CPA by -26%
→ Raised YoY Google ROAS to 2754%
→ Increased YoY CTR by +335%
“Our partnership with Blueprint was a revelation. Finding a team with profound digital expertise and a laser focus on ecommerce was paramount to our success.”
Goran Galetić
CEO & Co-Founder of Tvornica Snova
Next Steps
With the international expansion underway, we are making refreshed marketing strategies for the Serbia and Poland markets. This initiative includes culturally relevant creative and flawless translations, along with an optimized customer journey for each market.
Building brand awareness in these markets is a complex but invigorating challenge. Working hand-in-hand with Tvornica Snova’s in-house marketing team, we’re fueled by anticipation for imminent results.
Conclusion
Tvornica Snova is more than a brand–it’s a mission to spread joy to families. Yet, behind the emotion is a sophisticated, cutting-edge performance digital marketing strategy. We channel this love for children into our approach, ensuring growth, scalability, and tangible results.
Our work with Tvornica Snova is a testament to the power of marrying high-level digital marketing acumen with authentic brand emotions.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
