Terra Park | Pag
INDUSTRY: Travel & Tourism
Customer Journey Marketing
Design
Above & beyond: Working together to create a Customer Journey Mapping to optimize spent and introduce Terra Park’s brand to the international stage.
Terra Park reopened its doors, not merely as a rebranded company, but as a completely transformed company with two camp locations and increased funding for rebuilding and repositioning. They came to Blueprint so they could get the word out about their exciting new offerings, engage existing customers, and reach new ones.
The Goal
In the midst of the COVID-19 lockdown, Terra Park was about to embark on a new era, launching two high-quality campsites with top-level services. They were driven by exceptional management and an unshakable belief in their locations. Yet, the clock was ticking as the holiday season approached, and the question loomed: How to drive bookings and concrete sales with the right investment during an uncertain time for the travel industry?
The Challenge
- Lack of tracking and data, as previous campaigns were not set toward business goals.
- A need for creative for Facebook Ads and testing different options to understand what sells.
- Finding target audiences that bring over 4x ROAS and are scalable.
- Testing different scaling strategies and finding the ones that work.
The Solution
Blueprint, with precision and innovation, moved to stabilize and optimize Terra Park’s online presence. Our approach was twofold:
- A Well-Tuned Customer Journey: From website optimization to controlled funnel communication, we sculpted a seamless digital experience.
- Dynamic Campaigns: From Facebook creative to agile adaptations to the tumultuous COVID-19 market, we laid a foundation for success, scalability, and future growth.
50%
Share of Direct Bookings in 2021
1300%
ROAS
+312%
SESSIONS
3200%
GOOGLE ROAS
+75.84%
The Outcome
Our partnership yielded extraordinary results:
→ Direct bookings surged to 50% of all bookings generated.
→ Sessions increased by an astonishing +312% YoY.
→ Occupancy rates soared to 85% during peak seasons.
→ Return on Advertising Spend (ROAS) scaled impressively across channels.
These aren’t just numbers; they are a testament to a thriving business model reshaped for success.
“Excellent and fast professional support… Blueprint is an indispensable partner in our work. They are always available for our inquiries; the cooperation is relaxed and professional. We look forward to continuing this successful collaboration.”
Marta Slišković
Sales & Marketing Manager at Terra Park Campings & Holiday Homes
Next Steps
Our journey with Terra Park is far from over. From designing a cutting-edge digital ecosystem to implementing automation and a content strategy aligned with paid media campaigns, we are committed to scaling growth and maximizing profitability. Our proactive, tailored approach will continue to drive bookings and increase the profit margin Year on Year.
Conclusion
In a world where travel was fraught with uncertainty, Terra Park and Blueprint forged a partnership that went far beyond initial expectations. This success story isn’t just about numbers and strategies; it’s about a vision realized, a brand reborn, and a future filled with promise.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
