Panonamare
INDUSTRY: Fish Farming
SERVICES: SEO Optimization
Panonamare is one of Croatia’s leading Fish Farming companies, managing over 6,800 hectares of fish ponds.
Challenges and Goals
Panonamare is one of Croatia’s leading Fish Farming companies, managing over 6,800 hectares of fish ponds. Despite its large-scale operations and industry reputation, the company’s online presence didn’t reflect its market leadership. Key challenges included:
- Visibility in search engines for relevant aquaculture and fish farming keywords
- Difficulty reaching stakeholders, partners, and B2B audiences through organic search
- On-site engagement from users seeking detailed information on products, sustainability, and operations
The goal was to strengthen Panonamare’s digital presence by increasing organic traffic, improving user engagement, and positioning the brand as a leader in sustainable fish farming.
Solution and Approach
We developed and executed a focused SEO strategy that aligned with the company’s operations, values, and B2B audience:
→ Technical SEO Enhancements: Improved website speed, crawlability, and mobile performance to ensure optimal indexing and user experience
→ Keyword Research: Targeted industry-relevant terms
→ On-page Optimization: Refined content across key pages — including the company profile, sustainability initiatives, and product details — with structured metadata and clear internal linking
→ Content Strategy: Developed educational and industry-specific blog content covering relevant topics
→ Analytics: Monitored user behavior and adjusted site flow to guide visitors toward key information and inquiries
Organic Clicks: Increased by
414%
Engagement Rate (Organic Users): Reached
82%
Events per User: Increased by
38%
The Outcome
The SEO campaign led to a major improvement in visibility and engagement from relevant audiences:
→ Organic Clicks: Increased by 414%
→ Engagement Rate (Organic Users): Reached 82%, indicating stronger interest and deeper content interaction
→ Events per User: Increased by 38%, reflecting more clicks on contact pages, product info, and internal links
“Since the SEO overhaul, we’ve seen a 414% increase in organic clicks and significantly better engagement from site visitors. More users are interacting with our content, exploring our operations, and getting in touch — it’s helped us reach the right audience more effectively.”
Ida Kišić
Brand Marketing Manager
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
