Panona Mare
INDUSTRY: Food
SERVICES: Digital Marketing
Partnership
Paonna Mare set out with a clear goal: to boost the visibility and recognition of its Fish Chips and Fish Nuggets products as a healthy, sustainable, and easy-to-make meal for both children and adults.
The main challenges were:
→ Ensuring strong presence across relevant online channels (news portals, Google, Social Media)
→ Positioning the products as a healthy and practical choice
→ Generating website traffic, engagement, and reach on social platforms underscoring their quality and extensive reach.
The Solution
Our approach was fully data-driven, combining Google Ads and Meta Ads campaigns with customized creatives for different audiences:
→ Google Ads – tailor-made campaigns optimized for reach and traffic at efficient and sustainable costs
→ Meta Ads – multi-level campaigns designed to maximize reach and capture user interest on Facebook and Instagram
→ Creative diversity – different messaging and creative directions, using both static and video assets to allow platform algorithms to maximize reach and cost-efficiency
Website
+31.78%
growth in engagement rate from paid traffic
+95.56%
growth in key event rate
-91.2%
drop in bounce rate from paid traffic
Results
Google Ads
7.4M impressions
122,000 clicks
1.7% CTR
Average CPC: €0.05
Meta Ads
9.3M impressions
53,548 link clicks
0.57% CTR
Average CPC: €0.09
Website
+31.78% growth in engagement rate from paid traffic
+95.56% growth in key event rate
-91.2% drop in bounce rate from paid traffic
“Blueprint. has proven to be the right partner for our brand. With their expertise in SEO, digital campaigns, and content strategy, we managed to significantly increase our online visibility and engagement. Their proactive approach and focus on measurable results give us confidence that our brand is moving in the right direction.”
Ida Orešković
Brand Marketing Manager, Panonamare
Next Steps
We will continue to combine digital marketing, social media management, and SEO in order to further increase Paonna Mare’s visibility. This integrated approach will directly support stronger brand positioning and, ultimately, improved business results.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
