Olivia Green Camping
INDUSTRY: Travel & Tourism
SERVICES:
Customer Journey Marketing
Design
Uplifting Direct Sales in Eco-Luxury Tourism
Olivia Green Camping marries pristine Dalmatian landscapes with eco-luxury. This family-owned campsite, fervently dedicated to environmental protection, offers guests an unmatched fusion of sustainability and luxury, with villas powered by clean solar energy. Olivia Green Camping needed to manage its social media presence and improve its rankings in search engines. Blueprint. was ready to get to work.
The Goal
Even with an admirable 50% direct sales figure, the ambition for Olivia Green Camping was to further this trajectory. Facing the bustling tourism scene, the goal was twofold: a significant boost in their market share and direct bookings, all while preserving their esteemed eco-conscious brand identity.
The Solution
Meticulous Customer Journey Tracking: A foundational step that allowed us to craft advanced retargeting and remarketing campaigns, ensuring optimal communication control throughout the entire funnel.
Performance-Driven Campaigns on Google and META: Harnessing the extensive capabilities of these platforms, we positioned Olivia Green Camping’s unique eco-luxury proposition front and center to the intended audience, boosting direct engagement and bookings.
12.46
ROAS
+30%
Direct sales
87%
Reservations growth
The Outcome
Our collaboration ushered in transformative results:
→ Direct sales surged, exceeding the previous year’s figures by over 30%.
→ A stellar ROAS of 12.46. In simpler terms, for every euro invested in advertising, €12.46 in revenue was generated, implying that the ad spend’s share in each booking was a mere 8.02%.
→ Reservations witnessed a staggering growth of 87%.
“The partnership with Blueprint has been instrumental in redefining our digital approach. Their expertise has not only amplified our direct sales but also solidified Olivia Green Camping’s position as an eco-luxury leader.”
Iris Davidović Boljkovac
Digital Marketing Specialist
Next Steps
Our association with Olivia Green Camping is primed for even more future success through dedicated efforts including:
Continuous PR Campaigns: To sustain brand recall and further position Olivia Green Camping as the epitome of eco-luxury.
Augmenting User-Generated Content: An invaluable strategy to cultivate community and spotlight genuine guest narratives.
SEO Optimization: A concerted push to drive organic reach and amplify direct sales.
Full Creative Funnel: Revamped to adhere to the industry’s pinnacle standards, ensuring continuous and captivating communication throughout the buyer’s journey.
Conclusion
Olivia Green Camping’s success is a clear endorsement of performance marketing’s potential when tailored to an entity’s strengths. Our joint endeavor not only registered noteworthy growth in direct sales but also fortified Olivia Green Camping’s stature in the eco-luxury tourism arena. Beyond mere statistics, it’s a lesson in shaping an eco-luxury story that resonates with and rewards its customers.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
