Obonjan Island Resort
INDUSTRY: Travel & Tourism
SERVICES:
Customer Journey Marketing
Design
Tourism is a buzzing industry, particularly during peak booking season. Obonjan Island Resort found itself in a challenging situation. Despite having Croatia’s finest performance marketing team, they grappled with low search engine rankings and low social engagement. They asked Blueprint. to get them on track with timely solutions that would lead to more bookings in time for peak season.
The Goal
While working closely with Obonjan’s smart and dedicated team, we initially faced difficulty bringing the project to life. The uniqueness of a privately held island resort and its glamping offerings required a tailored approach.
Working closely with Obonjan’s smart and dedicated team, we faced the initial difficulty of bringing the project to life. The uniqueness of a privately held island resort and its glamping offerings required a tailored approach. But through hard work, close collaboration, and an unwavering focus on performance marketing, we managed to elevate direct sales channels, positioning Blueprint once more as the go-to agency in the tourism sector.
The Challenge
There were several creative and analytical issues Blueprint. had to navigate going into this project:
- Unique Offering. Crafting a marketing strategy for a privately held island resort with glamping facilities required special attention to the nuances of the product.
- Digital Channel Focus. Identifying the right balance between metasearch engines and Google channels to drive direct sales.
- Creative Full-Funnel Approach. The resort’s distinctiveness demanded a sophisticated full-funnel creative approach to enhance digital marketing efforts.
- PR Strategy. Obonjan’s distinctive positioning required a sound PR strategy to complement digital marketing.
The Solution
Blueprint. was able to work with this client to develop digital and creative adjustments to optimize marketing operations that included:
→ Customer Journey Tracking. Comprehensive tracking of the entire customer journey to understand behavior and enhance performance.
→ New Web Page Development. Designing a website optimized for digital marketing while highlighting the resort’s unique offerings.
→ Full Marketing Funnel Creatives Consulting. Collaborative consultation on creative strategies, ensuring alignment with the brand’s distinct positioning.
→ Copywriting and PR Consulting. Tailored PR and copywriting strategies, emphasizing Obonjan’s offerings and enhancing performance marketing.
10.76
ROAS
+21%
Average Order Value
1200%
Direct Sales Revenue
The Outcome
→ Return on Ad Spend (ROAS): 10.76
→ Average Order Value: +21%
→ Direct Sales Revenue: 1200%
Through hard work, close collaboration, and an unwavering focus on performance marketing, we managed to elevate direct sales channels, positioning Blueprint once more as the go-to agency in the tourism sector.
“Blueprint’s unwavering dedication, creative full-funnel approach, and keen understanding of our unique offerings have been pivotal. Their emphasis on driving direct sales through digital channels has not only unlocked Obonjan’s potential but also positioned us strongly in the competitive market. This collaboration is a testament to Blueprint’s performance marketing prowess, and I highly recommend them.”
Tea Glazar
Direct Sales Manager
Next Steps
Blueprint. continues to serve Obonjan Island Resort. We have developed several key initiatives to further propel this brand to greater success.
- Website Development: Crafting a new website that is even more optimized for performance digital marketing, ensuring seamless alignment with Obonjan Island Resort’s specialized offerings and brand identity.
- SEO: Implementing advanced SEO strategies to enhance visibility and further increase direct sales, tailoring efforts to the specific needs of the tourism sector.
- Continued PR Presence: Building sustained PR efforts in target markets, such as the DACH region and Central Europe, promoting Obonjan as a must-visit destination and supporting digital marketing strategies.
Through innovation, collaboration, and a relentless focus on results, Blueprint. has once again proven its ability to drive success in the tourism industry. We eagerly look forward to continuing our partnership with Obonjan Island Resort, pushing the boundaries of performance marketing, and enhancing the unique and engaging experiences they offer to their guests.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
