Obonjan Island Resort Press Trip
INDUSTRY: Travel & Tourism
SERVICES:
Customer Journey Marketing
Design
Press Trip Breakthrough in Croatia and Slovenia
In the bustling realm of tourism, particularly at the dawn of the peak booking season, Obonjan Island Resort found themselves caught in a precarious situation. Despite having Croatia’s finest performance marketing team on their side, they grappled with challenges related to awareness and market positioning. With time running out and standard advertising campaigns proving insufficient, a radical and innovative strategy was called for. Stepping back to fundamental PR tactics, yet with a modern twist, we orchestrated a press trip, inviting top-tier lifestyle and business media from Croatia and Slovenia.
Challenges and goals
Awareness and strong market positioning are the lifeblood of any resort aiming for profitability. With digital channels overcrowded and often prohibitively expensive, how could Obonjan Island Resort achieve both widespread coverage and engender trust? The answer lay in leveraging our agency’s formidable reputation and unparalleled media relations to achieve an outcome most would deem impossible on short notice.
The Solution
Harnessing our well-established relationships and influence within the media landscape, we rallied 28 esteemed journalists from Croatia and Slovenia for a press trip to Obonjan Island Resort. These journalists represented powerful media outlets – the kind whose endorsement can radically alter a brand’s trajectory.
The trip was not merely a visit, but an immersive experience. We held a conference on the island, ensuring every detail accentuated Obonjan’s unique offering. This immersive approach culminated in national TV coverage. But our efforts did not stop at securing traditional media coverage; we engaged continuously with these media personalities, translating the press trip into a formidable social media buzz.
28
Journalists Engaged
+30
Online Articles
5
Print Articles
1
Television Reportages
+50
Instagram Media Posts
€ +50k
PR Value
The Outcome
Through meticulous planning and intensive collaboration:
PR Metrics:
→ Journalists Engaged: 28
→ Online Articles: +30
→ Print Articles: 5
→ Television Reportages: 1
→ Instagram Media Posts: +50
→ PR Value: +50,000 EUR
This immense PR push was a catalyst for an explosion in performance marketing:
Performance Metrics:
Direct Bookings: +162%
Revenue Growth: 168%
E-commerce Conversion Rate: +7%
+162%
Direct Bookings
168%
Revenue Growth
+7%
E-commerce Conversion Rate
“Blueprint’s dual expertise in both performance marketing and PR is outstanding. Their ability to seamlessly integrate both strategies led to unparalleled results for Obonjan Island Resort. Their commitment, creativity, and sheer will to deliver is commendable.”
Matej Čemeljić
Marketing Director
Next Steps
Our roadmap for Obonjan Island Resort’s continued success is comprehensive. We aim for a robust media and PR presence in the DACH region and Poland, vital markets for Croatian tourism. This will be reinforced by engaging a spectrum of influencers, from micro to travel-specialists, setting Obonjan as the Mediterranean’s crown jewel. With the backbone of performance marketing, UX consulting, unmatched creatives, and SEO optimization, we’re poised to drive even greater profitability and an unparalleled share of direct sales, outshining any industry standard or European competitor.
Conclusion
Our success with Obonjan Island Resort underscores our capabilities beyond just high-end performance marketing. Our prowess in PR and ability to innovatively blend it with performance marketing strategies sets us apart. It’s a testament to our holistic approach – where creativity meets efficiency, yielding unmatched results for our clients.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
