Jadran d.d.

INDUSTRY: Travel & Tourism

SERVICES:
Performance Marketing
Creatives

Jadran d.d. is one of the largest companies in Croatia’s hotel industry. With operations across four Adriatic destinations, they manage over 1,688 accommodation units and 700+ camping pitches, making them a key player in the tourism sector.

Challenges and goals

Jadran aimed to achieve profitability in advertising spend, increase bookings, and establish a top-of-mind position on digital channels in the DACH and CEE regions, while standing out in the competitive online accommodation market.

Solution and Approach:

→ In-Depth Market Analysis: We analyzed trends and identified lucrative markets to align with Jadran’s brand.
→ Dynamic & Scalable Campaigns: Implemented adaptable strategies across platforms, ensuring sustainable growth.
→ Collaborative Approach: Worked closely with Jadran’s Sales and Marketing teams, ensuring continuous feedback, regular communication, and fast adaptability to market changes.
→ Stand Out from the Crowd: Highlighted Jadran’s unique offerings to target audiences, maximizing ROAS for every property in their portfolio.
→ Creative Excellence: Delivered tailored messaging and creative solutions adapted to each advertising platform, ensuring variety in offerings while aligning with the company’s brand for effective positioning.

37,5%

growth in online booking revenue YoY

90%

growth in booking funnel traffic YoY

Over 4,500

accommodation requests from customers

13.3 ROAS

achieved

10%

growth in average booking value YoY

90%

growth in website traffic YoY

The Outcome

→ 37,5% growth in online booking revenue YoY.
→ 90% growth in booking funnel traffic YoY.
→ Over 4,500 accommodation requests from customers.
→ Achieved 13.3 ROAS, 20% above target.
→ 10% growth in average booking value YoY.
→ 90% growth in website traffic YoY

“Blueprint’s performance marketing strategies have been essential in driving our direct sales goals. Their adaptability and creativity have helped us exceed our targets, significantly increasing our bookings. I highly recommend Blueprint for any hospitality business looking to enhance its performance marketing strategy.”

Tea Murseli Glažar
Director of Sales & Marketing, Jadran d.d.

Next Steps

Expand SEO efforts for greater online visibility.
Collaborate with influencers to create engaging campaigns.
Launch TikTok advertising to target younger audiences.

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10000 ZAGREB, Croatia
OIB 91967242018

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