Hotel Nomad, Bjelašnica
INDUSTRY: Travel & Tourism
SERVICES:
Customer Journey Marketing
Design
Performance Marketing and Press Trip Case Study
Hotel Nomad in Bjelašnica, recognized for its exceptional design and prime ski resort location, collaborated with us to enhance their visibility in key regional markets.
The Goal
Despite success in Bosnia and Herzegovina, Hotel Nomad sought stronger market positioning in Croatia, Serbia, and Slovenia.
The Solution
Blueprint organized a press trip for media from these countries to boost the hotel’s profile.
40
Web Publications
7
Print Articles
47-55k EUR
Estimated Media Value
+3,000,000
Reach of Publications
62-69k
Article Read Count
39
Number of SEO Backlinks
The Outcome
The campaign’s success was marked by:
→ Web Publications: 40
→ Print Articles: 7
→ Estimated Media Value: 47-55k EUR
→ Reach of Publications: +3,000,000
→ Article Read Count: 62-69k
→ Number of SEO Backlinks: 39
Our inclusion of 39 SEO backlinks enhanced performance marketing profitability and improved the positioning of Hotel Nomad in the broader region.
“As the owner of Hotel Nomad, I’ve witnessed firsthand the transformative impact of our collaboration with Blueprint on our market positioning in Croatia, Serbia, and Slovenia. Their innovative approach in performance marketing and PR, particularly the organized press trip, has significantly elevated our hotel’s profile. The results speak volumes: extensive media coverage, impressive reach, and a notable increase in SEO backlinks. This partnership has been pivotal in enhancing Hotel Nomad’s visibility and appeal in key regional markets, solidifying our status as a premier destination in Bjelašnica.”
Adnan Selmanagić
Hotel owner
Next Steps
We will continue to work on strengthening Hotel Nomad’s position and profitability, focusing on achieving strategic goals that, for now, remain confidential.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
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