Hotel La Luna
INDUSTRY: Travel & Tourism
SERVICES:
Customer Journey Marketing
Design
A Collaborative Success in Challenging Times
Hotel La Luna enjoys a prime location right in the picturesque fishing village of Jakišnica. They offer 96 rooms that provide an ideal getaway for couples and families. With breathtaking views of the Adriatic Sea and an immaculately landscaped park, the hotel provides a blend of relaxation and adventure. Blueprint. was ready to increase Hotel La Luna’s digital presence with an optimized website that provided a user-friendly booking experience and online content that showcased their beauty and charm.
The Goal
Hotel La Luna had their sights on one primary objective–achieve profitability and deliver a Return on Advertising Spend (ROAS) that resonated with the brand’s aspirations and potential.
The Challenge
Upon our initial evaluation, we identified several areas that had opportunities for improvement. There was a lack of a consistent brand identity, no cohesive marketing strategy in place, and a need for social media management. We needed to work closely with our client to devise a strategy that would overcome these barriers to success.
The Solution
Our approach was multi-dimensional, and it involved:
→ Collaboration With the Partner Firm. By synergizing with a renowned partner firm specializing in tourism sales and marketing consulting, we combined our performance digital marketing expertise to craft a results-oriented strategy.
→ Data-Driven Decisions. Using precise analytics, we developed targeted campaigns, focusing on demographics that would be drawn to Hotel La Luna’s offerings.
→ Content That Spoke Volumes. Aligning the campaigns with the hotel’s core values, ambiance, and unique experiences, we created content that would attract and inform the right audience.
8.2
ROAS
The Outcome
Through collaboration, dedication, and a nuanced understanding of the market, we achieved a ROAS of 8.2. This was a remarkable turnaround from the challenging start, reflecting both our commitment and the inherent appeal of Hotel La Luna.
“Our collaboration with Blueprint has been nothing short of extraordinary. From the toughest beginnings to the pinnacle of success, their combined effort with the partner firm has delivered outstanding results. They understand our brand, they resonate with our vision, and they deliver. I look forward to our continued partnership and highly recommend them for anyone serious about thriving in the market.”
Mia Vranješ
Next Steps
Hotel La Luna’s story with us is far from over. We will continue to build on this success, expanding reach, refining strategies, and constantly adapting to market dynamics. Together with our partners, we will keep steering Hotel La Luna toward greater heights, defining new success benchmarks.
Conclusion
Hotel La Luna is more than a hotel; it’s an experience. Together with our dedicated team and partners, we turned challenges into opportunities, crafting a success story that resonates with the brand’s elegance and values. Our collaboration with Hotel La Luna isn’t just about numbers; it’s about dedication, understanding, collaboration, and a future that looks as bright as the Adriatic sun that shines upon this magnificent hotel.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
