High Impact Testing
INDUSTRY:
E-Commerce
Baby & Toys Industry
SERVICES: High Impact Testing
Above & beyond: Implement a Testing Strategy to Improve AD & Creative Performance, All to Scale the Tvornica Snova Brand.
Tvornica Snova, a beloved Croatian brand specializing in personalized books for families and children, approached us with a goal that extended beyond ordinary expectations. They wanted to elevate their AD & creative performance, with key metrics in focus:
- Click Through Rates (CTR)
- Cost per Action (CPA)
- Return on Ad Spend (ROAS)
Goal
Improve AD Performance and Scale the Brand.
The Solution
The complexity lay in improving overall Brand Communication while enhancing communication architecture, all within a constrained budget and schedule. Despite the brand’s emotive core, we needed to dive into data, understanding customer pain points and crafting solutions.
We opted for a series of Sprints and High Impact Tests, employing Cumulative Binomial Probability Distribution. This innovative approach allowed us to build confidence with iterative learning from each test.
START.
Run High Impact Tests, building an AD that communicates directly to users, addressing their needs.
RECONFIRM.
Strengthen confidence by stress testing the final ADs, ensuring optimal performance.
OVERALL RESULTS.
Our dual testing strategy (Traffic Campaign Objective VS Purchase Campaign Objective) initially favored the Traffic Campaigns, but as the algorithm learned, the Purchase Objective Campaign gained traction, outperforming the Traffic Campaign.
AD RANKING.
RESULTS.
We tested a Traffic Campaign Objective VS Purchase Campaign Objective on Prospecting Audiences.
The Campaigns start of with the Traffic Campains outperforming the Purchase Campaign.
But once the algorithm learns, we see the Purchase Objective Campaign gain traction and starts to outperform the Traffic Campaign.
The overall goal is reached, we have a scalable and profitable New Customer Acquisition Campaign, with a Brand New Product.
+118%
CTR
-47%
CPC
-68%
CAC
+74%
ROAS
The Outcome
Through the adept use of Facebook and Google, we achieved:
→ Scalable and Profitable Ads
→ 118% increase in CTR
→ 47% Lower CPC
→ 68% reduction in Prospecting (COLD) Audience Acquisition costs
→ 74% increase in ROAS
→ A Stable and Scalable New Customer Acquisition Campaign
“Working with the team at Blueprint was a real relief for us, because according to our previous experience, unfortunately, it is not easy to find a partner who has experience and knowledge of working in a digital environment with a focus on e-commerce.”
Goran Galetić
CEO & Co-Founder of Tvornica Snova
Next Steps
Continued innovation awaits. We are set to plan and implement a continuous High Impact Test process for all products and campaigns, all aiming to maximize business and campaign performance.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
