Grohe, a leader in bathroom and kitchen solutions, is renowned for its quality engineering, innovative designs, and commitment to sustainability. Collaborating with Blueprint., they embarked on an ambitious project to expand their digital footprint and find more qualified leads.
The Goal
Grohe wanted Blueprint. to craft a campaign to drive as much traffic as possible in one month’s time to Grohe Croatia and Grohe Slovenia to promote their new platform for building professionals, architects, and building materials merchants – Grohe-X.
Blueprint’s choice to partner with Facebook and the region’s biggest classified portal and marketplace leader, Njuškalo, was the best option to get the healthiest possible traffic/branding ratio. Why not work on branding while driving traffic, right?
To achieve that, we needed attractive and engaging creative. Grohe’s team excelled in that field, and with our oversight of the marketing strategy and analysis, the campaign became a tremendous success.
The Outcome
To our team’s delight, Grohe achieved all its digital marketing targets for the whole year in only one month of campaigning! This stellar performance showcases not only the strength of Grohe as a brand but also Blueprint’s exceptional expertise in driving impactful results. To achieve that, we needed attractive and engaging creative. Grohe’s team excelled in that field, and with our oversight of the marketing strategy and analysis, the campaign became a tremendous success.
Next Steps
Our team is now working on SEO optimization and SEO articles to drive targeted traffic for all of Grohe’s strategic products and solutions. With the past record of outstanding results, there’s a shared feeling that this next endeavor will be an even greater success story.