E-comm Food Brand
INDUSTRY: FMCG Food Industry
SERVICES: Customer Journey Marketing
Above & beyond: Collaborating to create a Customer Journey Marketing Strategy, our focus was to preserve the brand while boosting sales through digital channels.
E-commerce is now a vital part of the growth strategy for Fast-Moving Consumer Goods (FMCG) businesses. Leading companies like are innovating and testing in the online space, setting ambitious targets, and scaling up investments. The client reached out to Blueprint. to create optimized content that would draw customers to their brand and to perform detailed analyses to identify gaps in user experience and conversion opportunities.
Key Points:
→ Food purchases increased by 11.4% as households prepared more meals at home.
→ E-commerce now represents 6.5% of global grocery sales.
→ Beverages, dairy, and food accounted for 74% of FMCG value in 2019.
→ FMCG online growth is expected to outpace offline growth, emphasizing the need for omnichannel strategies.
→ Proper foundational infrastructure is crucial for FMCG e-commerce to thrive.
The Goal
Achieve growth and hit revenue targets through Customer Journey Marketing strategies.
The Solution
We meticulously optimized all campaigns, focusing on sales to yield rapid results. Every channel we managed demonstrated more than a twofold increase in performance, with continuous growth even amidst COVID-19.
2019.
2020.
+116%
Sessions
+161%
Revenue
+124%
Transactions
+271%
Campaign REVENUE
+216%
Campaign Transactions
+717%
Marketing Sales
The Outcome
Through the application of Customer Journey Marketing, we were able to achieve:
→ +116% Sessions
→ +161% Revenue
→ +124% Transactions
→ +271% Campaign Revenue
→ +216% Campaign Transactions
→ +717% Sales attributed to marketing
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
