E-comm Fashion Brand
INDUSTRY: Fashion Retail Industry
SERVICES: Customer Journey Marketing
Above & beyond: Collaborating to craft a Customer Journey Marketing strategy, we aimed to establish the brand and generate sales with strategies that scale retention.
The fashion e-commerce market is booming, projected to more than double to $953 billion by 2024. Apparel, accessories, and footwear are driving this growth, expected to comprise 32.8% of all fashion e-commerce sales by 2024. The client is at the forefront of this thriving market, and they wanted trusted partners at Blueprint. to develop the right digital marketing strategy and sound analysis so they could reach their fullest brand potential.
Goal
Sustain growth and hit revenue targets by implementing effective retention strategies.
The Solution
Blueprint. zeroed in on email marketing campaigns to boost overall retention and enhance customer Lifetime Value (LTV) at scale.
2020.
2021.
251 mil $
Annual E-comm Revenue
80 mil $
Annual EMAIL & SMS Revenue
+30%
EMAIL & SMS SESSIONS
+30%
EMAIL & SMS REVENUE
The Outcome
Through the strategic use of email and SMS, we were able to achieve:
→ $251 million USD in Annual E-comm Revenue
→ $80 million USD in Annual Email and SMS Revenue
→ +30% of Sessions originating from Email and SMS
→ +30% of directly attributed Revenue from Email and SMS
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OIB 91967242018
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