Dijagnostika 2000
SERVICES: Customer Journey Marketing
Dijagnostika 2000, a cornerstone in the Adria region’s healthcare sector, understands the significance of a strong digital presence. Unwilling to leave their digital strategy to chance and risk stagnation, they turned to Blueprint. for solutions.
The Goal
Dijagnostika 2000’s aspirations were clear-cut:
→ Ensure optimal facility utilization while maintaining profitability.
→ Navigate the complex digital waters with an eye on efficient and profitable patient acquisition.
→ Stand out amidst burgeoning competition, emphasizing both quality and reach.
The Solution
Blueprint., equipped with its repository of performance marketing knowledge, designed:
→ Detailed customer journey funnels ensuring prospective patients were properly engaged.
→A rejuvenated Google Ads strategy, with an emphasis on precision targeting.
→ Conversion optimization techniques, further enhancing the profitability per acquisition.
1.25€
CPL
6,000
CONVERSIONS
76,000
UNIQUE VISITORS
The Outcome
Blueprint’s strategies translated into quantifiable successes for Dijagnostika 2000:
→ Cost Per Lead (CPL), a metric that measures the cost efficiency of marketing campaigns in acquiring new leads, was brought down to an impressively low 1.25 € in 2023, signifying remarkable cost-effectiveness.
→ Achieved a solid count of 6,000 conversions on Google Ads by September 2023.
→ Boosted their online presence with 76,000 unique visitors in 2023.
This strategic approach not only bolstered profitability but also ensured the effective utilization of Dijagnostika 2000’s facilities.
“Blueprint comes highly recommended from us for anyone serious about business growth.”
Vlatka Prpić Lukač
Marketing Manager
Next Steps
Further refining and optimization are next on Blueprin’s to-do list. Blueprint. aims to elevate tracking mechanisms and delve deeper into conversion pathways. With more precise targeting and even better returns anticipated, Dijagnostika 2000 is poised for more profitability and sustained growth.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
