Dea Flores
INDUSTRY: Health & Beauty Industry
SERVICES: Customer Journey Marketing
Above & beyond: Collaboratively engineering a thriving e-commerce landscape through strategic finesse and digital mastery.
Dea Flores boasts a remarkable and innovative product vision, seamlessly blending the timeless wisdom of aromatherapy with cutting-edge dermatological research. This unique approach has led to the creation of highly effective solutions. Dea Flores trusted Blueprint. to make a user experience and content that would communicate the quality of their product to more customers.
The Goal
The objective was to carve out a sustainable and profitable e-commerce business, reflecting the essence and aesthetic of the Dea Flores brand.
The Challenge
The task at hand required the simultaneous cultivation of brand awareness and sales, all within a precise ROAS margin—a particularly demanding brief. Our team had to identify and engage the right target audiences to secure lasting high ROAS.
We crafted a detailed blueprint for trade and marketing in preparation for Q4, a period anticipated to be a goldmine of opportunity. At Blueprint., our insistence on ad creative excellence and sustained growth is not merely a preference but a fundamental value.
The Solution
Blueprint. charted the customer journey, ensuring precise retargeting and implementing comprehensive UX consulting to enhance conversion rates. Striking the balance between branding and stable ROAS was a delicate operation, which we executed through our Customer Journey Funnel Strategy.
2094%
YoY Transactions
900k
Annual E-comm Revenue
550k
Q4 E-comm Revenue
490%
ROAS
+1410%
E-comm Conv. Rate
The Outcome
The strategy culminated in a profitable Black Friday, where almost all stock was sold.
Additionally, Dea Flores saw:
→ 900.000 HRK Annual E-commerce Revenue
→ 550.000 HRK Q4 E-commerce Revenue
→ +1410% YoY Increase in Q4 E-commerce Conversion Rate
→ +2094% YoY Increase in Transactions
→ Overall ROAS at 4.9
“It was and it still is, one enjoyable and successful journey with Blueprint!”
Helena Emling Fabijanić
Marketing Manager
Next Steps
The Dea Flores brand now boasts a strong presence in Croatia’s digital landscape, opening the door to further growth and innovation. Blueprint’s future focus is to push the boundaries of ROAS, preserving the brand’s prominence.
Measures such as Brand Lift studies will keep a pulse on brand vitality, while the implementation of newsletter and SMS automation will streamline the sales process. International expansion also is in sight.
Emphasizing both online and offline strategies, our pursuit of excellence never wanes. Our cohesive and interactive collaboration with the client mirrors our shared passion for the cosmetics and health industry.
With structured plans including Trade, Product, and Content Calendars, we move forward with confidence, professionalism, and zeal. Our enjoyment of the cosmetics and health industry, coupled with our digital marketing expertise, fuels our belief that the best is yet to come for Dea Flores.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
