Buba Vetti
INDUSTRY: Veterinary Services
SERVICES: SEO Optimization
Buba Vetti is a trusted veterinary clinic in Croatia, offering a wide range of pet care services.
Challenges and Goals
Buba Vetti is a trusted veterinary clinic in Croatia, offering a wide range of pet care services. Despite having a professional website, the clinic was struggling to attract new clients through online channels. Key challenges included:
- Visibility in local search results
- Limited keyword rankings for veterinary and pet care services
- Underperforming service pages with short visit durations
The goal was to improve organic search performance and drive more relevant traffic to the site, ultimately leading to more bookings and consultations.
Solution and Approach
To overcome these challenges, we implemented a targeted SEO strategy, focusing on both technical and content improvements:
→ Technical SEO Audit: Identified site structure issues, fixed crawl errors, improved mobile-friendliness and page load times
→ On-page SEO: Rewrote and optimized service pages (e.g. vaccinations, diagnostics, dental care) with localized keywords and user-focused content
→ Content Strategy: Developed blog outlines addressing common pet health concerns, seasonal tips, and preventive care, all tailored to the clinic’s target audience
→ Performance Tracking: Used analytics tools to monitor traffic growth, user behavior, and conversion goals like form submissions and call clicks
Organic Clicks: Increased by
442%
Average Time on Site: Improved by
39%
The Outcome
The SEO campaign delivered significant improvements in traffic and engagement:
→ Organic Clicks: Increased by 442%
→ Average Time on Site: Improved by 39%
→ Local Search Visibility: Clinic now ranks in the top 3 for key veterinary services in its area
→ User Interaction: Higher number of appointment requests and direct calls from Google Search and Maps
“The results speak for themselves – our organic clicks went up by 442%, and time on site increased by 39%. We’re now getting found by more pet owners in our area, and that’s made a big difference for our practice.”
Monika Stričak
Marketing Specialist
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
