Blue Kotor Bay Resort
INDUSTRY: Travel & Tourism
SERVICES:
Customer Journey Marketing
Design
Crafting a Masterpiece in Performance Marketing for Luxury Tourism
Blue Kotor Bay Resort offers an oasis of tranquility and elegance as it boasts the awe-inspiring Kotor Bay as its home. In a market where innovation and exceptional customer experience drive success, they sought to elevate their brand with a digital experience just as remarkable as their hospitality.
The Goal
Blue Kotor Bay Resort’s aspiration was nothing less than excellence, driven by a need to target lucrative markets with great Return on Ad Spend (ROAS).
The Challenge
The primary difficulty lay in maintaining profitability by delivering remarkable ROAS under a tight deadline, all under the guidance of a Sales and Marketing Director renowned across the industry. The clock was ticking, and the stakes were high, as Blueprint’s role was not just to deliver but to transcend expectations.
The Solution
Blueprint’s approach fused performance marketing strategies with an extensive understanding of the tourism industry. Our approach involved:
In-Depth Market Analysis: Analyzing trends, identifying lucrative markets, and aligning with Blue Kotor Bay’s branding to craft targeted campaigns.
Dynamic and Scalable Campaigns: Implementing strategies across platforms, ensuring adaptability to market fluctuations, and obtaining sustainable growth.
Collaborative Approach: Working hand-in-hand with Blue Kotor Bay’s Sales and Marketing Director, whose industry acumen guided the campaign’s direction, and whose expectations Blueprint not only met but exceeded.
Elegance in Execution: Marrying the luxury of Blue Kotor Bay Resort with data-driven performance marketing, creating a masterpiece that resonates with its audience.
20X
ROAS
The Outcome
The result of this collaboration wowed our client with measurable successes including:
→ An astounding ROAS, where the investment was only 5% of the cost for a single booking, translating into a 20x return.
→ Increased brand visibility and positioning of Blue Kotor Bay Resort as a beacon of luxury in the tourism landscape.
→ Fostering a partnership that thrived on mutual respect, professionalism, and a shared vision for success.
“Working with Blueprint was not only a strategic choice but a rewarding partnership. Their mastery in performance marketing, blended with a deep understanding of our industry, has led to results that have not just met but surpassed our expectations. We look forward to continued success together.”
Irina Tomić
Sales and Marketing Director
Conclusion
In a competitive market where success is measured not just in numbers but in the harmony between brand, strategy, and execution, Blue Kotor Bay Resort and Blueprint found a rhythm that resonates with success. This partnership is not just a case study–it’s a testament to what is achievable when industry insight meets marketing excellence, with results at the forefront.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
