Bauerfeind
INDUSTRY: Veterinary Services
Buba Vetti is a trusted veterinary clinic in Croatia, offering a wide range of pet care services.
Partnership
The partnership with Bauerfeind.hr was initiated with a clear business objective: to increase online sales and further strengthen Bauerfeind’s position as the leading medical and orthopedic equipment brand in Croatia. Through a strategic, data-driven performance marketing approach, the focus was placed on measurable results, conversion optimization, and sustainable growth.
Goals and Challenges
→ Increase visibility across key online channels, including online news portals, the Google ecosystem, and social media
→ Define key sales verticals in line with the overall commercial strategy
→ Further strengthen Bauerfeind’s market positioning as a leading brand in medical and orthopedic equipment for professional and medical use
→ Improve conversion rates across all paid media channels
Solution and Approach
→ In-depth keyword research based on historical data and high-converting segments identified through UX and SEO analysis
→ Campaign restructuring with a strong focus on the most profitable keywords per sales vertical
→ Dynamic budget allocation across channels and campaign types to maximize efficiency and sales volume
→ Continuous optimization and frequent rotation of creative assets based on top performance
→ Bidding strategies focused on maximizing conversion value within the strongest sales verticals
Results
+23%
YoY growth in online sales
+30%
YoY growth in online revenue
+18%
YoY growth in retail sales
+39%
growth in total online transaction volume
+7%
growth in average online order value
“We were looking for a partner that could not only run campaigns but also understand our business goals in detail. Blueprint. exceeded our expectations – their strategic approach, data-driven mindset, and always-on availability gave us a clear advantage. Thanks to their work, Buba Vetti Clinic has strengthened its position as the leading veterinary clinic in Croatia, with significant growth in visibility, calls, and appointments.”
Monika Stričak
Head of Marketing
Next Steps
Focus advertising efforts on proven top-performing creatives with continuous A/B testing
Expand advertising across product categories with lower visibility but high AOV
Further optimize campaigns toward ROAS maximization per product category
Increase online visibility through targeted promotion of PR content on social media
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
