AVIVA Polyclinic
SERVICES: Customer Journey Marketing
Aviva is the flagship policlinic under the Arsano Group and is recognized as the largest privately held hospital and policlinic group in the Adria region. They have always been at the forefront of private healthcare. Yet, with an ever-evolving market, rising competition, and the inherent challenges of the healthcare industry, AVIVA dared to excel even further. To achieve this, they turned to Blueprint., renowned for its top-tier performance marketing strategies.
The Goal
Enhancing market share and profitability in the Adria Region through performance marketing.
The Challenges
→ The competition in the private healthcare sector of the Adria region was intensifying.
→ Rising operational costs were a significant concern, making profitability more difficult to achieve.
→There was a pressing need to find a way to distinguish Aviva from the myriad of other healthcare providers.
The Solution
Blueprint., with its performance marketing expertise, set out to drive Aviva’s market share and profitability.
Our team was able to achieve these outcomes:
→ Introduced a detailed customer journey funnel, enabling more precise targeting and improved conversion rates.
→Tapped into previously neglected advertising channels, especially Meta, opening up a new avenue for potential clients.
→Pioneered the shift towards an e-commerce operational mindset within the healthcare sector, streamlining operations and improving efficiency.
40%
Budget savings
+350,000 €
CONVERSIONS WORTH
456,000
UNIQUE WEBSITE USERS
29,000
GAds CONVERSIONS
The Outcome
→ CPL (Cost Per Lead) was reduced from 23.22 € (in 2022) to just 3.22 €. This strategic reduction allowed 40% of the budget to be reallocated towards acquiring new customers.
→ The introduction of e-commerce principles led to transactions worth over 350,000 €. This shift not only translated to an increase in online conversions but indirectly signaled an enhancement in the clinic’s financial standing.
→ By 1st September, there were 29,000 conversions on Google Ads.
→The total number of unique users on the website for 2023 soared to 456,000.
“Working with Blueprint has been a transformative experience for Aviva Policlinic. Their strategies have not only strengthened our digital presence but have impressed us so much that we sincerely recommend them if you are serious about your marketing endeavors.”
Marija Krištović
Digital marketing specialist
Next Steps
Blueprint’s continued collaboration with Aviva will focus on detailed success tracking in terms of profitability. The overarching goal is to continually refine and optimize strategies to ensure Aviva not only retains its current market position but also grows exponentially in the future.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
