Arithera
SERVICES: Customer Journey Marketing
Arithera works hard to provide the best care for their patients. Blueprint. worked just as hard alongside them to create a Customer Journey Mapping to optimize spend and drive Arithera’s digital experience and business.
Arithera, one of Croatia’s leaders in private healthcare, radiates excellence in patient care, boasting a stellar offline brand.
But digital competitors were encroaching on their territory. Never to fear, Blueprint. was ready to take on the competition and reinvigorate Arithera’s online presence.
The Goal
Arithera wanted to start with profitable performance marketing.
The Challenge
With a respectable $100k/year budget, we faced obstacles such as a web relic, unclear analytics insights, and a CRM that wouldn’t chat with marketing channels. Our to-do list was far from short.
The Solution
We began by meticulously embedding funnel logic into Google Ads and fine-tuning Ads campaigns. Two months later, we had trimmed the monthly spend by 30% and amplified results by 287%.
While we still lacked some analytical insights, Arithera’s phones were buzzing, and emails were arriving in droves.
30%
Decrease in Overall Monthly Spent
+14%
+287%
-43.11%
+78.12%
The Outcome
Through our strategic approach, Arithera was able to:
→ Decrease monthly spend by 30%
→ Boost sessions by +14% YoY
→ Enhance conversions by +287%
→ Shrink CPA by -43.11%
→ Elevate CTR by +78.12%
“Working with Blueprint is like a fresh breeze on a sultry day. The blend of warmth and professionalism, infused with enthusiasm and steadfast confidence, fills our team with positivity and drive. Luka and Vladimir exude an electrifying energy that’s downright captivating. Transparent communication, adept problem-solving, and an engaging client relationship make working with agencies a highly positive experience.
Thanks to the Blueprint team!”
Lidija Gregurek
Marketing director at Specialty Hospital Arithera
Next Steps
Continued growth is next! We’ll expand to Facebook and Instagram, employing enticing video creative. We’ll also consult on UX and UI for the new website, lead a digital transformation focusing on precise analytics, and delve into SEO, copywriting, SMS campaigns, email automation, and newsletters. Arithera, prepare for more growth. More great results are to come.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
