Hoteli Baška Voda
Driving Direct Bookings and Extending Demand Beyond Peak Season
Buba Vetti is a trusted veterinary clinic in Croatia, offering a wide range of pet care services.
Partnership
Hotels Baška Voda partnered with Blueprint to strengthen direct booking performance and maintain high occupancy throughout the season, including autumn.
Goals and Challenges
The focus was to sustain strong occupancy beyond the peak summer period, grow revenue from direct website bookings and generate those bookings efficiently through advertising.
The Solution
Blueprint’s performance marketing efforts focused on driving bookings through the hotel website while supporting demand throughout the season.
→ Direct booking growth: The hotel website generated 70% of revenue from direct reservations.
→ Efficient advertising: Website booking revenue was 61 times the advertising investment, with less than €2.50 spent per sold room night.
→ Season-long demand: Occupancy exceeded 85% throughout the season, including autumn.
→ Booking value: The average nightly rate for website bookings was 20% higher.
Performance Impact
>85%
occupancy throughout the season, including autumn
70%
of direct booking revenue generated through the hotel website
61×
revenue from website bookings compared with advertising investment
+20%
higher average nightly rate for website bookings
<€2.50
advertising investment per sold room night
The outcome
Hotels Baška Voda achieved occupancy above 85% throughout the season, including autumn. Direct website bookings accounted for 70% of direct booking revenue and generated 61 times the advertising investment. They also delivered a 20% higher average nightly rate, at less than €2.50 in advertising spend per sold room night.
“Our results show what a strong direct booking channel can deliver. We maintained occupancy above 85% throughout the season, including autumn, while website bookings generated 61 times our advertising investment and achieved a higher average nightly rate.”
Teo Radalj
Director of Sales and Marketing
Hotels Baška Voda
Next Steps
The next phase can build on these results by growing direct website bookings further, sustaining demand into the autumn period and maintaining efficient advertising costs.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
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