Luxury hotel Split
INDUSTRY: Travel and Tourism
Buba Vetti is a trusted veterinary clinic in Croatia, offering a wide range of pet care services.
Partnership
The partnership with Bauerfeind.hr was initiated with a clear business objective: to increase online sales and further strengthen Bauerfeind’s position as the leading medical and orthopedic equipment brand in Croatia. Through a strategic, data-driven performance marketing approach, the focus was placed on measurable results, conversion optimization, and sustainable growth.
Challenges and Goals
The main challenges included:
→ Strong competition for both branded and non-branded hotel search queries
→ Inconsistent keyword rankings across priority pages
→ Low CTR on high-impression queries, particularly generic searches such as “hotel brand name”
→ Missed opportunities for long-tail keywords related to location, amenities, and services
The overarching goal was not only to increase visibility, but to capture high-intent organic traffic that directly supports direct bookings and long-term revenue growth.
Solution and Approach
To address these challenges, we implemented a focused SEO strategy combining technical improvements and content optimization:
→ Technical SEO Enhancements: Ensured proper indexation of priority pages, improved metadata consistency across language versions, and optimized structured data using Hotel schema to support richer search results and higher visibility.
→ On-page Optimization: Refined title tags, meta descriptions, and header structures with targeted keyword variations (e.g. “Hotel brand name Croatia”, “luxury spa city”), directly improving relevance, CTR, and qualified traffic volume.
→ Content Strategy: Developed SEO-optimized blog outlines and destination-focused content highlighting city attractions, luxury experiences, and hotel amenities, capturing users earlier in the decision-making process and guiding them toward direct booking pages.
→ Performance Monitoring: Continuously analyzed Google Search Console data, comparing branded and generic keyword performance to prioritize keywords and pages with the highest conversion and revenue potential.
The Outcome
Organic Clicks:
+70%
CTR:
+20%
Backlinks:
Doubled to 140
Domain Rating:
Increased from 17 to 28
TOP RANKINGS MAINTAINED:
The hotel consistently ranks between positions 1.0–1.3 for branded search queries, protecting demand and reducing dependency on paid brand campaigns.
GENERIC KEYWORDS GROWTH:
High impressions for competitive terms such as “spa city” and destination-based searches expanded the top of the funnel, increasing exposure among new, high-intent users.
“We were looking for a partner that could not only run campaigns but also understand our business goals in detail. Blueprint. exceeded our expectations – their strategic approach, data-driven mindset, and always-on availability gave us a clear advantage. Thanks to their work, Buba Vetti Clinic has strengthened its position as the leading veterinary clinic in Croatia, with significant growth in visibility, calls, and appointments.”
Monika Stričak
Head of Marketing
Next Steps
The next phase focuses on scaling organic revenue impact through:
Continued production of high-intent, SEO-optimized content
Further technical and on-page refinements
Targeted optimization for AI-driven and generative search experiences
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
