Buba Vetti
INDUSTRY: Veterinary Services
Buba Vetti is a trusted veterinary clinic in Croatia, offering a wide range of pet care services.
Partnership
Buba Vetti Clinic had a very specific business goal: increase the number of calls, leads, and confirmed appointments for animal care and diagnostic procedures.
Secondary objectives included:
- Driving traffic to the newly redesigned website
- Strengthening visibility across Google, social media, and news portals
- Positioning Buba Vetti as the largest and most modern veterinary clinic in Croatia, with a dedicated 24/7 veterinary team
The Solution
To deliver measurable growth in calls and leads, we implemented a performance-first approach:
Keyword research & segmentation – identified the highest-value terms for veterinary diagnostics and urgent animal care (24/7 focus)
→ Google Ads – tailor-made campaigns optimized for calls and conversions, ensuring visibility across Search and the wider Google portfolio
→ Meta Ads – multiple campaign objectives designed to drive relevant website visits and phone calls
→ Creative strategy – assets highlighting urgent care, 24/7 availability, and animal welfare as the clinic’s main USPs
→ Format diversity – static and video ads used together to maximize reach and efficiency via algorithm optimization
Performance Impact
1,785
calls generated via Google Ads
1,387
calls generated via Meta Ads
25
qualified leads from Meta Ads
+15%
average MoM growth in calls (Oct 2024 – Jul 2025)
+35%
average MoM growth in website leads (Oct 2024 – Jul 2025)
Results
Performance Impact
1,785 calls generated via Google Ads
1,387 calls generated via Meta Ads
25 qualified leads from Meta Ads
+15% average MoM growth in calls (Oct 2024 – Jul 2025)
+35% average MoM growth in website leads (Oct 2024 – Jul 2025)
Google Ads
414,736 impressions
28,320 clicks
6.84% CTR
Meta Ads
6.5M impressions
538,060 reach
“We were looking for a partner that could not only run campaigns but also understand our business goals in detail. Blueprint. exceeded our expectations – their strategic approach, data-driven mindset, and always-on availability gave us a clear advantage. Thanks to their work, Buba Vetti Clinic has strengthened its position as the leading veterinary clinic in Croatia, with significant growth in visibility, calls, and appointments.”
Monika Stričak
Head of Marketing
Next Steps
We will continue combining performance marketing, social media management, and SEO to keep Buba Vetti Clinic’s growth momentum. The focus remains on maximizing calls and leads while further improving visibility and positioning the clinic as the No.1 choice in Croatia for urgent and specialized veterinary care.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
