Urocentar
SERVICES: Customer Journey Marketing
Performance Marketing Case Study
Urocentar, with its longstanding reputation in the Adria region for outstanding urological care, has always been at the forefront of medical excellence. Recognizing the ever-evolving digital terrain and the importance of a solid digital strategy, they wanted Blueprint’s expertise in making a comprehensive marketing plan.
The Goal
Urocentar’s objectives were crystal clear:
→ Achieve peak facility utilization without compromising profitability.
→ Tackle the intricate digital marketing landscape, aiming for efficient, profitable patient acquisition.
→ Differentiate themselves in an increasingly competitive market, all the while underscoring their quality and extensive reach.
The Solution
With Blueprint’s expertise in performance marketing, these initiatives went underway:
→ Creation of detailed customer journey funnels to ensure every potential patient encountered a seamless experience.
→ A revamped Google Ads strategy, honing in on precision targeting.
→ Implementing conversion optimization strategies to heighten profitability with each new patient lead.
1.25 €
CPL
1,300
Conversions
80,000
Unique visitors
The Outcome
Through our strategic approach, Urocentar was able to:
→ Decrease monthly spend by 30%
→ Boost sessions by +14% YoY
→ Enhance conversions by +287%
→ Shrink CPA by -43.11%
→ Elevate CTR by +78.12%
“For anyone aspiring for growth and progress, we recommend Blueprint.”
Marija Krištović
Digital marketing specialist
Next Steps
Continued refinement and deeper analytics are the future focuses. Blueprint aims to further enhance tracking accuracy and delve even more into the operating of conversion channels. With pinpoint targeting and superior returns in sight, Urocentar’s digital endeavors are on a path to more growth.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
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