L’Adria
INDUSTRY: Beauty & Cosmetic Industry
SERVICES: Customer Journey Marketing
Above & beyond: Collaborating to craft a Customer Journey Mapping, we aimed to firmly establish the L’Adria brand, accelerating sales and paving the way for launching new products.
In an industry where seven conglomerates own over 180 beauty brands, standing out is a challenge. Whether you’re a beauty market connoisseur or a newcomer, one thing is clear: the space is crowded. Enter L’Adria, a nascent Croatian beauty brand with big ambitions that wanted to work with Blueprint to find a strategy for sticking out of the crowd.
The Goal
L’Adria needed to C=carve out a distinctive space in a saturated industry and achieve ambitious sales targets.
The Challenge
In the beauty sphere, customer trust and brand presence mean everything. Blueprint’s mission? Build both, and build them rapidly. We started by pinpointing the precise target audiences with sustainable high ROAS. In addition, we advised L’Adria to keep pace with the industry’s dynamic rhythm by launching new products at opportune times and highlighting existing high-performing products.
The Solution
- Structural Foundation. We constructed new Facebook and Google campaign structures and sales funnels.
- Creative Collaboration. Our hands-on workshops educated the client on the essential touch and feel elements of making creatives that align with Facebook’s creative policy.
- Growth Strategy. While achieving stable ROAS on main products, we continuously expanded, tested, and scaled. Our influencer campaigns augmented success, solidifying desirable results.
183%
YoY Transactions
1.6mil
Annual E-comm Revenue
+130%
E-comm Conv. Rate
350%
ROAS
+52%
Sessions
The Outcome
L’Adria was able to achieve:
→ 1.6mil HRK Annual E-commerce Revenue
→ +130% YoY Increase in E-commerce Conversion Rate
→ +183% YoY Increase in Transactions
→ +52% Increase in Sessions
→ Overall ROAS at 3.5
“Blueprint’s full-funnel approach across multiple channels facilitated L’Adria’s efficient market entry. This collaboration fostered understanding, revenue growth, and increased ROAS and conversions.”
Marta Slišković & Marijo Lalić
Head of Sales & Marketing Manager at L’Adria Cosmetics
Next Steps
With a strong presence in Croatia and in brick-and-mortar stores nationwide, our gaze is set on higher ROAS and brand recall. Our future objectives include:
- Brand Lift Study: Measure brand recognition.
- Newsletter and SMS Automation: Streamline sales and enhance customer LTV.
- International Expansion: Reach new markets.
We are committed to taking a proactive approach, and with that comes continued integrated planning. Our integrated planning for L’Adria includes:
- Trade Calendar
- Product Calendar
- Content Calendar
With these continuous actions, we are poised for the best ROAS, backe by our deep understanding of the beauty industry’s specific nuances and dynamics.
Ulica Nikole Škrlca 33a
10000 ZAGREB, Croatia
OIB 91967242018
blueprint.hr
